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apical

The modern image of a web site is a storm of colours, whistles, and bells. Corporate sites are filled with extravagant Flash animations and dynamic Javascript detection. Personal sites are generic blog diaries or out-of-the-box templates that lack individuality, appeal or logical purpose.

back to basics believes the web should be about minimalism - not necessarily in content, but in structure and functionality.

back to basics advocates websites that display individuality through simplicity, using clean code and fast loading images that don't rely on plugins and addons or invading your visitors' computer with cookies or scripts that will force them to see the Net your way and not theirs.

Our Work